Summary: <p>On this episode, Lloyd goes deeper into the marketing challenges that startups face and how they can meet them.</p> <p>Lloyd Mathias has over 2 and a half decades of experience in marketing in India and Asia. He was at Pepsi building brands for over a decade in the 90s and 2000s. Following that, Lloyd has had great stints heading Marketing for Motorola, Tata Teleservices & HP in India and in Singapore.</p> <p>Lloyd is now an active Angel Investor, Marketing & Business Strategist. He is a strong Technology thought leader with Expertise in transforming insights into action and is helping several marketing and startup teams to set them up for success.</p> <p>Lloyd can be reached through his twitter handle <a href="https://twitter.com/LloydMathias?s=17">@LloydMathias</a></p> <p>Lloyd's recommendations in this episode</p> <ul> <li>The Story of My Experiments with Truth by Mohandas K. Gandhi</li> <li>Future Shock by Alvin Tofler</li> <li>Enlightenment Now by Steven Pinker</li> <li><a href="https://podcasts.apple.com/us/podcast/the-seen-and-the-unseen-hosted-by-amit-varma/id1190896090">The Seen and the Unseen podcast - hosted by Amit Varma</a></li> </ul> <p>Atul's recommendations in this episode</p> <ul> <li><a href="https://podcasts.apple.com/us/podcast/how-to-b2b-a-ceo-with-ashu-garg/id1408145370">How to B2B a CEO Podcast with Ashu Garg </a></li> <li><a href="https://podcasts.apple.com/us/podcast/the-awful-awesome-entertainment-wrap/id1455348346">The Awful & Awesome Entertainment Wrap podcast</a></li> <li>Grit by Angela Duckworth </li> <li>The Great Hack on Netflix</li> </ul> <p><br></p>
