SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

The Smart Passive Income Online Business and Blogging Podcast show

Summary: #386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386