Summary: Chris shares What is the Super Power of Brands and how should they use that power, How customer loyalty can transcend reason, Why community is the secret sauce, Why a brand is either be a Pimp or a Patron (and why being a pimp is no good), Venmo vs. Neo-Nazis case study, Why Brands are the New Elected Officials where customers vote every day at the cash register and lastly, he shares a classic "Entrepreneur-near-disaster" story that any entrepreneur will relate to and understand.
