Google Ads Close Variants Roll Out To Phrase & Modified Broad Match Types - Ep. 81

Summary: <p>Google Ads close variant matching sends the PPC community into a frenzy, Facebook allows advertising in its search results, Google Analytics can now easily report across platforms, apps join the Google Discover family, Snapchat's new Instant Create ad tool focuses on smaller advertisers, Facebook unveils the Business Manager makeover, learn how to make Google Sheets work for your SEO needs, and Chase chooses machines over humans when it comes to copywriting.</p>