Summary: Today we interview Steph Gaudreau. You may recognize her name from her brand, Stupid Easy Paleo. Steph found that as she matured as a health professional and as a woman the connection to paleo specifically seemed more distant, while the connection to people became more real. As a result, she successfully pivoted her brand to become Steph Gaudreau. In this episode, we discuss this rebranding, book writing, hiring staff and when to outsource those tasks that you, quite simply, don't like doing.
