Summary: A gigantic differentiator in any business is the USP. The Unique Selling Proposition. With well over 5000 agents in the city of Calgary alone you need a unique identifier to separate yourself from the rest of the pack. After years of building a real estate team and brokerage. David Morrell delivers where the real estate industry is headed, what is important to stay relevant with customers, and what is needed right now in your business if you want to be competitive in todays market.
