Summary: <p>FILA’s VP of Heritage & Trend, <a href="https://hypebeast.com/2019/6/louis-colon-fila-interview-business-of-hype-jeffstaple-episode-45">Louis Colon</a> details their unique approach to marketing and how the brand’s comeback is here to stay. He tells us about his rocky beginnings from calling quits on his sneaker businesses to party promoting to working in temp jobs to eventually landing a job at FILA under the guidance of the late Jon Epstein.</p> <p>As always, thank you for tuning into <a href="https://hypebeast.com/radio" target="_blank">HYPEBEAST Radio</a> and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows <a href="https://anchor.fm/miclineshow" target="_blank">MIC/LINE</a>, <a href="https://anchor.fm/anthropology" target="_blank">The Anthropology</a>, <a href="https://anchor.fm/thehypereport" target="_blank">The HYPE Report</a> and <a href="https://anchor.fm/hypetalks" target="_blank">HYPETALKS</a>.</p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/businessofhype/support" rel="payment">https://podcasters.spotify.com/pod/show/businessofhype/support</a>
