Strategy Execution Mistake #4 – Building Functional Plans to Implement a Cross-Functional Strategy

Summary: In this episode of Strategy Podcast, I focus on the fourth strategy execution mistake - building a functional plan for a cross-functional strategy.<br> This mistake is really jumping from the strategy to functional planning too quickly. There's actually an intermediate step in there, which is cross-functional planning. If you go to functional planning too quickly you're not taking the advantage of the system effect that you can get when you actually optimize across the functions, And that's what strategy is really about, it's all about maximizing the potential of the whole not about maximizing your sales force, or your marketing or your manufacturing individually.