Summary: Top 3 Value Bombs: 1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need. 2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization. 3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge.
