Summary: Deborah Cullinan is the CEO of Yerba Buena Center for the Arts (YBCA), the cultural anchor of San Francisco's Yerba Buena Gardens development. By using culture as an instrument for social change, YBCA is reimagining the role an arts institution can play in the community it serves. Deborah and Erik discuss Yerba Buena Center for the Arts’ position as a cultural incubator and the role of change management in nurturing organizational health. They also talk about the iterative evolution of an organization's mission and website.
