Summary: Top 3 Value Bombs: 1. In a small business, bringing the wrong person on is almost worse than having nobody. 2. Highlight that people can also get competitive salary and benefits. But really, first and foremost, highlight the values that you have as a small business owner that you can value your employees potentially in a way that a larger company can’t. 3. There are people who will take a lower paying job to work in a company that shares their values.
