Using Trade Shows to Market Technology Products and Services in China, Part 2 - A How-to Guide for Making Your First Show a Success

Summary: A trade show can be an effective platform for foreign technology vendors to enter the China market. Achieving success requires up-front planning, tireless execution during the show, and diligent follow up. Many of the details involved are different from other markets and require a unique approach. In this episode, Michelle Zou discusses what is required for foreign technology leaders to manage a successful Chinese trade show from beginning to end.