Summary: Special Guest: Guillermo Mazier, Vice President, Global Innovation, Conway, Inc. Description: In the world of economic development if you don’t tell your community’s story, then someone else will. In some cases, you may not like that narrative. This is why marketing your community is a critical component of economic development. The marketing world has changed dramatically in recent decades. Gone are the days where printed pieces alone will get the job done. Today, you need video content to go with a strong digital marketing campaign. Guillermo Mazier, Vice President of Global Innovation at Conway, shares information on digital marketing campaigns and how to use them to leverage your communities competitiveness.
