Using Trade Shows to Market Technology Products and Services in China, Part 1 – Benefits and Show Selection

Summary: One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to meet people face-to-face. A trade show is a great venue to attract a crowd and to have many conversations in a short period of time. In this episode, Michelle Zou discusses the reasons why foreign technology companies should include trade shows in their China go-to-market strategy and provides recommendations for choosing the right shows and getting expert advice.