729: Launch Early to Launch Successfully with Squad CEO, Esther Crawford

App Masters - App Marketing & App Store Optimization with Steve P. Young show

Summary: We have Esther Crawford, CEO and Co-Founder at Squad. You will discover how she pivoted the company to its current form, how she got initial users on Instagram and the type of ads that worked the best, and how hitting the top charts in smaller countries allowed her to have a network effect. This episode is tactical and inspiring -- just the way I like it.<br> <br> Esther Crawford is the Co-Founder and CEO at