Summary: It’s something we rarely think about but why do we dress girls in pink and boys in blue? Is it ok for boys to play with unicorns or for girls to like dinosaurs? To uncover the answers, dress historian Jo Paoletti looked at advertising, catalogs, dolls, baby books, mommy blogs and discussion forums, and other popular media to examine the surprising shifts in attitudes toward color as a mark of gender in American children's clothing.
