Yassine Saidi of PUMA

Business of HYPE show

Summary: <p><a href="https://hypebeast.com/2018/9/yassine-saidi-puma-interview-business-of-hype-with-jeffstaple-episode-20">Yassine Said</a>i, head of PUMA's lifestyle and collaborations division, details his exciting career path with some stellar advice along the way. On the Season 2 finale of <em>Business of HYPE With jeffstaple</em>, you'll hear Jeff address in his opening, the success of any sportswear brand relies on a recipe of history, legacy, cultural authenticity and potential, and the chef that brings it all to the table. In this episode you'll meet PUMA's Executive Chef.</p> <p>As always, thank you for tuning into <a href="https://hypebeast.com/radio" target="_blank">HYPEBEAST Radio</a> and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows <a href="https://anchor.fm/miclineshow" target="_blank">MIC/LINE</a>, <a href="https://anchor.fm/anthropology" target="_blank">The Anthropology</a>, <a href="https://anchor.fm/thehypereport" target="_blank">The HYPE Report</a> and <a href="https://anchor.fm/hypetalks" target="_blank">HYPETALKS</a>.</p>