Ergobaby - How Enabling Confident Parents Has Led to Brand Success




The Story of a Brand show

Summary: For Brian Speckart, Director of Global E-commerce & Marketing for Ergobaby, keeping the Ergobaby message close to its core is a challenge. However, for Brian, the challenge is more fun than work. In this episode, Brian shares a look inside the Ergobaby brand and discusses everything from the Ergobaby's origin story to how it maintains its brand message to it's digital marketing strategy to influencers and finally the "Dangers of Crotch Danglers", which is something every expectant parent must know.