Becoming the ‘Chief Empathy Officer’ of Your Copy and Content




Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing show

Summary: The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode