701: How Job Today Grew to 5M Jobseekers Being Mobile Only with Todor Madzharov




App Masters - App Marketing & App Store Optimization with Steve P. Young show

Summary: Today's guest helped grow JOB TODAY to over 5M jobseekers without a web presence. You will hear how their two controversial features actually led to their growth, how they decreased their CPIs in half by converting static images into a video ad and lastly how to actually measure the performance of your retargeting campaigns.<br> <br> Todor Madzharov is Head of Marketing at JOB TODAY.