Summary: The successful businesses that you see today did NOT get like that on the first try. Chances are, there were many little shifts and pivots from the initial business idea to the roaring success it is now. The trick is leverage your strengths and play to them, like Monica Forese of Redefining Mom did. Monica shares her challenges in getting her spouse on board in the beginning stages of her business, and how leveraging her strengths helped her find her niche.
