Ep. 73: Naomi of Picnik Austin!




Fed+Fit Podcast show

Summary: Today I’m joined by Naomi Seifter, the owner and founder of Picnik Austin, which is the real food truck and now brick-and-mortar restaurant located in Austin, TX. We talk about how her discovery of a real food lifestyle rescued her from years of pain, her whirlwind adventure that led to the opening of her food truck, her vision for the restaurant, and some great advice for entrepreneurs.<br> <br> <br> <br> We're back with our 73rd episode of the Fed+Fit Podcast! Remember to check back every Monday for a new episode and be sure to subscribe on iTunes!<br> <br> Find us HERE on iTunes and be sure to "subscribe."<br> <br> <br> <br> <br> Episode 73 Links<br> <br> Picnik's Website<br> Picnik's Instagram<br> Picnik's Facebook<br> <br> <br> <br> Episode 73 Transcription<br> <br> Today I’m joined by Naomi Seifter, the owner and founder of the real food truck, and now brick and mortar restaurant, Picnik, located in Austin, Texas. We talk about how her discovery of a real food lifestyle rescued her from years of pain; her whirlwind adventure that led to the opening of her food truck; her vision for the restaurant, and some really great advice for entrepreneurs.<br> <br> Cassy Joy: Today I am joined; I am so excited for you guys to meet this lovely woman. Her name is Naomi Seifter, and she is just a ball of joy and light. She’s the ouner; {laughs} ouner.<br> <br> Naomi Seifter: {laughs}<br> <br> Cassy Joy: Founder and owner, I’m going with it {laughs} of Picnik. Picnik began in 2013 as a food trailer housed in a repurposed shipping container off South Lamar in Austin, Texas. Naomi has a personal history of combating food allergies since childhood, which has led her journey to open the gluten-free food trailer known for the grab and go breakfasts and lunch items, as well as the buttered coffees, which I’ve consumed many of {laughs}.<br> <br> Naomi Seifter: {laughs}<br> <br> Cassy Joy: Bone broths, juices, and all with the focus on sourcing locally and using organic ingredients. The brick and mortar location of Picnik just opened on August 10th, and I was lucky enough to attend a really fun tasting dinner, so now I can even more emphatically tell you that this lady is killing it!<br> <br> Naomi Seifter: Awww.<br> <br> Cassy Joy: She’s doing an amazing boots on the ground job of bringing healthy, delicious, paleo friendly foods to the Austin community, and is truly one of those lovely people that I cannot help but be inspired and energized by. I’m thrilled to bring her on the show today; welcome Naomi!<br> <br> Naomi Seifter: Aww, thank you so much for having me! You’re so sweet! {laughs}<br> <br> Cassy Joy: {laughs} Oh my gosh, the pleasure is all mine. I really am just genuinely thrilled for you. You really are; you know, folks, I do get asked quite often. I’m sure a lot of cookbook authors and bloggers are asked; ooh, did you ever want to open a restaurant. I was like, oh my gosh, I don’t think I have it in me {laughs}.That’s a lot of work.<br> <br> Naomi Seifter: It is a lot. It’s a lot. I mean, we get approached by people all the time who are like; oh, I really want to create my own concept, I’m interested in doing something similar. And I mean, I will be the first to tell you, it is a full time, 100% of your time job, day in day out, 7 days a week.<br> <br> Cassy Joy: Mmm. I believe it. Well you do it really, really well.<br> <br> Naomi Seifter: Well thanks!<br> <br> Cassy Joy: Keep it up. And I’d love for you to share; before we jump in I want to talk a lot about Picnik and pick your brain on all things foodie wise; but tell us a little bit more about your story. I very briefly touched on it, but I’d love to know what led you to this lifestyle and to doing what you’re doing now.<br> <br> Naomi Seifter: Yeah, absolutely. So you know,