#03 A sexologist’s journey to pioneer the erotic store world – Sabina Elvstam-Johns

Summary: <p><img class="size-medium wp-image-603 aligncenter" src="http://99startups.de/wp-content/uploads/2018/03/Sabinapic-300x300.png" width="300" height="300"></p> <p><a href="http://99startups.de/wp-content/uploads/2018/03/map-Sabina.png"><img class="aligncenter wp-image-602 size-medium" src="http://99startups.de/wp-content/uploads/2018/03/map-Sabina-300x177.png" width="300" height="177"></a></p> <p>Sabina Elvstam-Johns founder of <a href="https://www.lust.dk/">Lust.dk</a> started her first store in Copenhagen in 1998.  Sabina’s wish to make adult stores change from man focus to women focus, opened a complete new market. Today Lust.dk is a well-known brand with several stores.</p> <p>In this Podcast Sabina describes her journey as women in the business world.</p> <div class="quotes"> <h4>Interesting Quotes:</h4> <blockquote> <div>„Be ready to take risks, instead of taking a small space rent a big beautiful space”</div> <p> </p> <div>„Dont be scared, if you don’t know everything”</div> <p> </p> <div>„All beginnings are hard, just put the hard work in and stick with it”</div> <p> </p> <div>„Have a partner you respect – hard times will come”</div> <p> </p> <div>„Let your heart guide you, not just your mind”</div> <p> </p> <div>„Stick to your vision, even when advice tell different”</div> <p> </p> <div>„In Communication – If you feel that something is wrong act on it immediately”</div> </blockquote> </div> <p> </p> <div> <h4>Book Recommendations:</h4> </div> <table style="width: 100%;"> <tbody> <tr> <th><img class="alignnone size-medium wp-image-273" src="https://images-na.ssl-images-amazon.com/images/I/51Oo79f8rqL._SX328_BO1,204,203,200_.jpg" width="40%" height="40%"></th> <th><a href="https://amzn.to/2pAM7v9">A Little Life – Hanya Yanagihara</a></th> </tr> <tr> <th><img class="alignnone size-medium wp-image-273" src="https://images-na.ssl-images-amazon.com/images/I/51rlWf-pXtL._SX317_BO1,204,203,200_.jpg" width="40%" height="40%"></th> <th><a href="https://amzn.to/2GmMBQ0">The Goldfinch – Donna Tartt</a></th> </tr> </tbody> </table>