The New POS: Partnerships & Possibilities, with Osama Bedier, Poynt, and Irv Henderson, talech

Summary: This week on the show, we are building on last week’s conversation with Rushi Patel, co-founder of Homebase. Rushi and ETA CEO Jason Oxman discussed the growing role of software developers in the payments ecosystem. Software solutions from software developers are bringing more than payments acceptance to a merchant’s countertop. And through partnerships with high-tech, powerful integrated point-of-sale manufacturers, they can increase stickiness and fight merchant attrition for acquirers and their sales channel partners. The benefits, and new challenges, of this emerging ecosystem between hardware manufacturers and software solutions providers was the topic of one of our best keynotes this year at TRANSACT, the world’s largest payments technology event. At the show, ETA members Poynt, a hardware manufacturer, and talech, a software company, announced a partnership from the Trustwave keynote stage. Together, the companies will enable talech’s suite of software solutions on the Poynt terminal, unlocking new capabilities for merchants. Jason moderated a discussion between Poynt CEO Osama Bedier and talech CEO and co-founder Irv Henderson detailing their new partnership and offering TRANSACT attendees the opportunity to get an inside look at the future of hardware-software partnerships.