Summary: This week on ManageMental, Blasko and Mike talk about Word of Mouth Marketing. This is gonna be killer, so let’s get mental! Original Article: https://www.impactbnd.com/blog/word-of-mouth-marketing-strategies-infographic Author: Ramona Sukhrajhttps://www.impactbnd.com/blog/author/ramona-sukhraj 1. Encourage User-Generated Content (UGC) UGC is content created and shared by consumers about brands or products. It’s honest, builds trust, and gives marketers extra collateral to work with. How Can You Get Users to Generate Content? Have a unique hashtag to identify content created by customers Incentivize creating and sharing pics, videos, and gifs on social media. Offer a free gift, discount, or feature. Create a sense of community. Showcase your user-generated content prominently on your website or main profile 2. Share Customer Testimonials/Reviews 79% of people trust testimonials and online reviews as much as personal recommendations. They help reassure the performance, quality, and/or value of your claims and make consumers feel more comfortable doing business with you. There’s a reason they call it social proof after all. 3. Get Product Ratings On Your Site Depending on your business model, you may want to give people the ability to rate or review specific products, services, etc. directly on your site. 4. Offer an Incentive: Giving your customers a reason to share with others can skyrocket your word-of-mouth marketing as well. Big or small, people are always more willing and likely to do something if they receive some sort of value in return. So, consider giving your consumers a discount or free gift in exchange for referrals. 5. Create a Referral Program You can take this a step further by creating a formal referral program. A good referral program: 6. Connect with Industry Influencers & Thought Leaders Influencers are exactly what their name suggests; individuals with a strong following and power to influence the beliefs and behavior of those in it. Because of their already established reputation, word-of-mouth marketing from an influencer is undoubtedly the most valuable. 7. Offer a Unique, Shareworthy Experience At the end of the day, the easiest way to generate word-of-mouth marketing in this digital age is to offer a unique, share-worthy experience. If you give your consumers something memorable they cannot get anywhere else, they’ll want to share it with their friends and loved ones whether or not you ask them to. ------------ Rockabilia is your One Stop Shop for all band merch with the largest selection of officially licensed music merchandise in the world! Use PCJABBERJAW for 15% off www.rockabilia.com ------------ Want more industry insight? Head over to Outerloop Coaching www.outerloopcoaching.com ------------ Email any questions or comments for the podcast to askblasko@gmail.com Follow Blasko on Twitter/IG: @blasko1313 Follow Mike Mowery on Twitter/IG: @mikeoloop ManageMental is part of the Jabberjaw Media Network www.jabberjawmedia.com Check out Blasko’s Spotify Playlist here volumeforever.com Learn more about your ad choices. Visit megaphone.fm/adchoices
