Summary: <p>What are you doing to get yourself and your brand back to school ready? Please share with us in our Mastermind group at <a href="http://www.growwithusmastermind.com" target="_blank" rel="noopener"><span style="color: #00ff00;">www.growwithusmastermind.com.</span></a></p> <p><em>Disclaimer: <i>Some of the links in this post are affiliate links. You don’t have to purchase them through our links, but if you do, it helps us pay for the costs of the podcast and blog! </i></em></p> <h2>Get Your Teacher Store Back to School Ready</h2> <p>Summer is a great time to focus on your store. Teachers are, for the most part, enjoying their summer break and they have more time to get to know you. They have more time to peruse social media and search for new ideas on Pinterest. Summer is when we gear up for the new school year. This episode is packed full of tips and ideas to help you get yourself ready for the back to school push.</p> <h2>Blogging Challenge</h2> <p>We committed to doing six blog posts in six weeks over the summer. Our blogs are a big focus for us and we really want to give teachers information and ideas for the upcoming school year. We both were struggling with getting those blog posts out so we created the challenge to help us and you stay focused and motivated to complete the posts. It also gives us more stuff to share on social media. Please join us at <span style="color: #00ff00;"><a style="color: #00ff00;" href="http://www.growwithusmastermind.com" target="_blank" rel="noopener">www.growwithusmastermind.com</a>. </span>We have already started but feel free to jump right in and get moving on those blog posts!</p> <p>Angie struggled during the first week to finish that blog post. But once it was posted, it brought a lot of traffic to her blog and she got a bunch of new email subscribers. Yay! It really validated for her how important those blog posts are, especially during the summer when teachers are looking for new, fresh ideas.</p> <p>April struggled as well but she got it done even with working on a brand new webinar AND having a wisdom tooth pulled! A webinar is great PD for teachers in the summer so if you have a niche in which you can teach others about, a webinar may be good for you!</p> <h2>Email</h2> <ul> <li>We both are focusing on email lately and the blogging challenge is helping us to also get some more opt-ins out there so that we can target them at back to school time.</li> <li>Depending on which opt-in they sign up for, we take that information to send them more targeted emails at back to school time letting them know about sales or resource releases that they may be interested in.</li> <li>We love <a href="http://www.growwithuspodcast.com/convertkit" target="_blank" rel="noopener"><span style="color: #00ff00;">ConvertKit</span> </a>for helping us to tag and segment our lists to help us be able to target them about what they might be interested in.</li> <li>We send them emails in the summer with resources that they may be interest in for back to school based on what they have liked of ours so far.</li> </ul> <h2>Pinterest</h2> <p>Pinterest ads over the summer do drop in engagement and the click through rate is much lower in June but that is nothing to worry about. We just remind ourselves that we aren’t paying if they aren’t clicking so we aren’t spending. But also that if they are relevant for back to school to keep them going and they will bounce back come July. So if yours are down, don’t worry!</p> <p>Even if you are seeing the click but then not seeing the same return on sales, that’s because, we think, people are wishlisting more during the summer and then buying during the back to school sale. April did an experiment and had a super low conversion rate on purchases according to her UTM data BUT she saw her wishlist numbers go up a lot during this time.</p> <p>Check out <span style="color: #00ff00;"><a style="color: #00ff00;" href="http://www.growwithuspodcast.com/epi"></a></span></p>
