What's Next for ISVs, and How Can Payments Companies Capitalize? with Rushi Patel, Homebase

Summary: When merchants power up their new, smart, integrated point-of-sale systems, they want more than just payments acceptance. They want data. They want analytics. They want scheduling and HR tools, inventory management, accounting software, ecommerce integrations, and more. Payments tech companies have been stepping up to deliver. That’s where companies like Homebase come in. Homebase is an Independent Software Vendor, or ISV. Through a suite of software products, Homebase offers merchants scheduling, timesheet and hiring software, integrated directly into point-of-sale systems. ISVs like Homebase are offering payments companies the value-adds that merchants want. In some cases, ISVs are even venturing into payments processing themselves. At ETA's recent TRANSACT Tech Atlanta event, ETA CEO Jason Oxman sat down with Rushi Patel. Rushi is the co-founder of Homebase and a former payments industry analyst. What's next for the ISV marketplace, and how can payments technology companies capitalize? Listen in.