Rita McGrath: Why The Sustainable Competitive Advantage Model is Vanishing Episode #30

Summary: For years the idea of maintaining a competitive advantage has dominated the way we do business. The theory is that if we can figure out how to keep our company ahead of the competition and continue to employ the best-practices that got us there, we’ll stay on top. But my guest on this episode, Rita McGrath says that model is no longer viable because of the speed at which change and innovation are happening.