#60 The reinvention of Levi’s: Staying cool for over a century

Retail Gets Real show

Summary: Levi’s is a “150-year-old startup” that continues to transform its iconic brand. James ‘JC’ Curleigh, President of Global Brands at Levi Strauss & Co, shares what he’s learned about leveraging new solutions to deliver simple experiences with sophistication while preserving the authenticity that made many people fans in the first place.