Summary: We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017. Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. Listen to part one of two of the completely uncut JTBD interview. Learn more about your ad choices. Visit megaphone.fm/adchoices
