Summary: If you want to build an extraordinary business, if you really want to serve your customers at the highest level, your best bet is to build habit-forming products. We’ve struggled with this ourselves, and in our journey to learn more about creating world-class products we stumbled across a book called Hooked: How to Build Habit-Forming Products. Hooked was enlightening and the insights are helping in our own business, so we invited the author, Nir Eyal, to teach us more about what it takes to create
