Summary: Anne Torrez joins me on this on air coaching call as we continue this series on the stages of entrepreneurship. As you move from the startup stage to the validate stage, you need to define your niche, and this is exactly what Anne and I pick apart in this episode. As a triathlon coach who is also certified as a running and cycling coach, Anne’s biggest struggle is confidently choosing between a few potential avatars (aka target markets), and then figuring out how to articulate her niche.
