Summary: There seems to be no escape from the rise of the customer data platform (CDP) at the moment. Gartner published “A Marketer's Guide to What Is – and Isn't – a Customer Data Platform” and “How Marketers Can Create a Business Case for a Customer Data Platform” earlier this year. Other industry groups focus on the space too. For example, the Customer Data Platform Institute, founded in late 2016, publishes educational materials, news, best practice guides and benchmarks related to CDPs too.
