Summary: Amanda Berlin, my guest on this episode and Featured Speaker at BizChix Live 2018, describes Public Relations (PR) as earned media - you can’t pay for it, but everyone is worth the opportunity. PR is important to every business but a lot of us haven’t tapped into the full possibilities yet. Amanda reveals that it’s really about sharing your story of what's unique about you, that your audience needs to know in order to identify and want to work with you.
