Taking Your Natural Product to the Marketplace




Naturally Savvy show

Summary: Some people are just born entrepreneurs. Others need a little help. If you have something you'd like to take to market, there are a few educational pieces that can help you out.Some people are just born entrepreneurs.  Others need a little help.  If you have something you'd like to take to market, there are a few educational pieces that can help you out. Michael Farca has become a "serial entrepreneur" in three different industries. He offers this advice: The hustle is on every day. You're often working non-traditional hours; the demands of the job exceed 9-5. Income is not guaranteed. You have to become your own human resources department, accounting department, and operations department. Remember, time is money. Despite the challenges, Michael believes owning your own company is incredibly personally rewarding. As he says, "There's no equity like sweat equity." The hard work pays off. He also offers this critical tip: Get yourself a mentor -- someone who has expertise in the industry you're trying to break into. Listen as Michael joins host Lisa Davis to share his expertise in bringing a product or service to market.