308: [On Air Coaching] How to Design a Content Strategy to Grow Your Biz with Cheryl Tan

Summary: Are you getting the Return on Investment you would expect from the content you are producing? How can you change your content strategy to help you business grow? Join me as I coach Cheryl Tan, a journalist turned entrepreneur, on how to get more leads to come through her podcast and transform her content strategy to bring in more business. We discuss the benefits of interviews, solo episodes and on air coaching, as well as how to productize consulting services.