Summary: Every year, thousands of books are published by major publishing imprints, not to mention books from independent publishers and self-published authors. What makes some books stand out while others seem to vanish as soon as they're released? How do publishing houses decide which books will receive their biggest marketing pushes? In September 2017, WLT Executive Director Becka Oliver spoke with Brian Contine (Sales Manager for Penguin Adult), Gillian Redfearn (National Accounts Manager for Macmillan Publishing ), Deanna Roy (six-time USA Today bestselling author) and Julie Wernersbach (Literary Director at the Texas Book Festival) for an inside look at the book-selling process.
