Summary: <p><strong>Top 3 Marketing Mistakes That Will Cost You Lots of Money</strong></p><br> <p>1 - Confusing a Tactic with a Strategy</p><br> <p>Many companies' marketing isn't working because they focus on a tactic without an overarching strategy.</p><br> <p>Marketing is complex and requires the deployment of multiple tactics in concert towards a strategic goal. A tactic that works today is unlikely to continue to work over the long run without an understanding of how that tactic fits into the marketing ecosystem to achieve a desired result.</p><br> <p> </p><br> <p>2 - Not Being Consistent</p><br> <p>Marketing is about consistency.</p><br> <p>A consistent look and feel to your materials, the tone of your brand language and the cadence that you produce and publish content is the only way to achieve good results.</p><br> <p>If you hire a stellar agency to create lead generation assets but don't update your brand (e.g. website, logo, product materials) or overall message you are setting yourself up for failure.</p><br> <p>Your marketing establishes the initial impression your customer has of your company and you must carry that brand promise through the experience of delivering your product or service.</p><br> <p>3 - Not Addressing Your Customer's True Motivation</p><br> <p>You have likely heard this before, but very few companies get it right: Your customer does not buy what you specifically sell.</p><br> <p>Your higher value proposition is found in understanding the very basic need your company addresses for your customer:</p><br> <p>· Do you help them sleep better at night?</p><br> <p>· Will your product or service get them a promotion or raise at work?</p><br> <p>· Do you give them more free time, make their life easier or address a fundamental problem?</p><br> <p>You are close to your business and likely need an outsider perspective to get this right. I find company owners' focus too much on "what" they do and they don't go deep enough with customers to find out "why" customers truly buy.</p><br> <p> </p><br> <p>@BroseRoyce</p><br> <p><a href="http://broseroyce.info">http://broseroyce.info</a></p><br> <p> </p><br> <p>Sponsored by: </p><br> <p><a href="https://www.boxingequipmentstore.com">https://www.boxingequipmentstore.com</a></p><br> <p><a href="https://www.alphacreditpros.com">https://www.alphacreditpros.com</a></p><br> <p><a href="https://www.royaltyraceway.com">https://www.royaltyraceway.com</a></p><br> <p><a href="https://www.musicsubmitter.com">https://www.musicsubmitter.com</a></p><br> <p><a href="https://www.top5tradelines.com">https://www.top5tradelines.com</a></p><br> <p> </p><br> <h1 class="a-size-large a-spacing-none"><span class="a-size-extra-large" style="font-size: 12pt;">Download Business Credit & Big Loans in 60 Days: Step by step guide to building your business and securing capital. Link below:</span></h1><br> <p><a href="https://www.amazon.com/dp/B0727LF6QW">https://www.amazon.com/dp/B0727LF6QW</a></p>
