Building a Storybrand with Donald Miller: Episode 215 of The Action Catalyst Podcast
Summary: Donald Miller is a student of story. He’s the author of New York Times Best Sellers: Blue Like Jazz, A Million Miles in a Thousand Years, and his most recent book Building a Story Brand. He co-wrote the major motion picture “Blue Like Jazz” which debuted at the SXSW Film Festival and was listed as one of the top four movies to get you through freshman year by USA Today. Currently, he helps people live a better story and helps leaders grow their businesses at www.storybrand.com. Donald lives in Nashville, Tennessee, with his wife, Betsy, and their chocolate lab, Lucy.<br> Show Highlights:<br> If you confuse you lose. @donaldmiller <br> <br> If your branding is confusing you’re invisible. @donaldmiller <br> <br> Customers give you zero time to learn about your brand. @donaldmiller <br> <br> Your customer is the hero, not you. @donaldmiller <br> <br> A story starts when a character has a problem. @donaldmiller <br> <br> Communicate in a customer centric message. @donaldmiller <br> <br> If there are not stakes in the story, there is no story. @donaldmiller <br> <br> <br> The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!