068: Cold Brew in Dubai – Growing and Scaling in a New Market with ColsBrew

Summary: <br> Today we’re joined by Colin Phillips, the found of ColsBrew based out of Dubai. We talk with Colin about how his background in sports science and how he applies a scientific approach to measuring and tweaking variables in cold brewing. Colin coined a term, “Crafted Intensity” which he uses to describe the strength of his cold brew, noting that not all tasters palates are the same. We also talk about starting up a new business and the time and thought that goes into the process long before the company launches.<br> Subscribe: <a href="https://itunes.apple.com/us/podcast/drips-draughts-make-serve/id1103024391" target="_blank" rel="nofollow external">iTunes</a> | <a href="https://goo.gl/app/playmusic?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/I3ux7fpwne6lz7hpypcwdkafq44?t%3DDrips_%2526_Draughts:_Make_and_Serve_Craft_Beverages_on_Draft" target="_blank" rel="nofollow external">Google Play Music</a> | <a href="http://stitcher.com/s?fid=87814&amp;refid=stpr" target="_blank" rel="nofollow external">Stitcher</a><br> <br> Highlights &amp; Takeaways<br> Don’t start a business and then start trying to figure out a cold brew recipe – make sure you have something that you (and others) like first.<br> “Crafted Intensity” is a visual representation of the strength of the brew. Could be similar to ABV or IBU in beer.<br> <a href="#mentioned">What we mentioned on during this show</a><br> <br> Episode 68 Transcript<br> <a name="mentioned"></a><br> Mentioned in this Show<br> <a href="http://colsbrew.ae/" target="_blank" rel="nofollow external">ColsBrew</a> | <a href="https://www.facebook.com/colsbrewcoldbrew" target="_blank" rel="nofollow external">Facebook</a> | <a href="https://www.instagram.com/colsbrew/" target="_blank" rel="nofollow external">Instagram</a><br> <a href="https://www.linkedin.com/in/josephrivera4/" target="_blank" rel="nofollow external">Joseph Rivera</a> | <a href="http://www.coffeechemistry.com/" target="_blank" rel="nofollow external">Coffee Chemistry</a><br>