Summary: Jason Falls is a leading digital strategist, Author of No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing; and, more recently, The Rebel’s Guide To Email Marketing; he’s the founder of SocialMediaExplorer.com; and he has his own podcast, 100 Proof Show.<br> <br> On this podcast, we discuss how children create humility, ways to conquer imposter syndrome, and how big brands need to get out of their own way.<br> <br> Today, we discover great marketing perspective, not letting geography or career hold you back, and how you can disrupt yourself.<br> <br> In This Episode, You'll Learn:<br> <br> • The wisdom of delegation<br> • How to have a long tail approach to your work and team<br> • Maintaining the course with patience and diplomacy<br> • Willing to skin your knee, take your lumps along the way<br> • How having a child brings a big dose of humility<br> • Understanding that the dominoes may not always fall the way you want, but that they never fall the wrong way<br> • If you have good ideas, they’re marketable anywhere - you don’t have to be in NYC or SF<br> • Why Jason is or closely related to white trash<br> • How you might have to convince yourself you know what you know at first<br> • Why those that create compelling content always win<br> • The very simple equation of compelling marketing includes audience, message, motivation, persuasion<br> • Why you need to get out of your own way to be successful in marketing<br> • How Jason Falls can disrupt himself, becoming his best self<br> • Dealing with imposter syndrome - the story of not belonging<br> • Why you need to stop telling yourself stories<br> • Recognizing what you’re "good at vs. what you’re not good at" in order to be successful<br> • and more!<br>
