Interview: Jesse Mecham of YNAB on Vertical Marketing Strategies and Designing a Company Culture




Rocketship.fm show

Summary: Jesse Mecham and Taylor Brown of You Need a Budget share their strategies for taking a product with broad appeal and segmenting it down to market to different verticals. They also talk about being deliberate in their hiring process and company culture, es<br><br>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>