The Men Who Started a Thinking Revolution




Freakonomics Radio show

Summary: <p>Starting in the late 1960s, the Israeli psychologists Amos Tversky and Danny Kahneman began to redefine how the human mind actually works. Michael Lewis's new book <em>The Undoing Project</em> explains how the movement they started -- now known as behavioral economics -- has had such a profound effect on academia, governments, and society at large.</p>