Email Marketing: The Misunderstood Powerhouse




Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing show

Summary: Email is the conversion powerhouse for most content marketing programs — and it’s so often misunderstood. Every month or so, this podcast will tackle a cornerstone topic for content marketers. Today, it’s email marketing. Why is it so often misunderstood and underestimated? Partly because there’s so much incompetent and poorly executed email being sent. InPlay Episode