Summary: <p>Consumer psychology meets the psychology of attraction: how female fertility influences desire for variety in products. And look but don’t touch: observing male behaviour in lingerie stores.</p><p><audio><br> </audio><br> </p><p><a href="http://archive.org/download/PAP20150224/PAP-2015-02-24.mp3">Download the MP3</a></p><p><b>Rate me!</b><br> Rate, review, or listen <a href="http://www.robertburriss.com/itunes">in iTunes</a> or <a href="http://www.stitcher.com/s?fid=63199&refid=stpr">in Stitcher.</a><br> </p><p><img border="0" src="https://lh3.googleusercontent.com/-ShdlF-gOr2o/VOz-qFAtNtI/AAAAAAAABew/IrlaQ49k86g/s2048-Ic42/choc.jpg"><br> </p><p><i>More chocolate is always better than less chocolate. But new research shows that women are more interested in getting a good variety of chocolate (and other consumer products) when they're most fertile.</i></p><p><b>The articles covered in the show:</b></p><p>Moule, K. R., & Fisher, M. (2014). You can look but you cannot touch: Male behaviors observed in lingerie stores. <span style="font-style: italic;">Human Ethology Bulletin, 29</span>(4), 4-17. <a href="http://media.anthro.univie.ac.at/ishe_journal/index.php/heb/article/view/136">Read paper</a></p><p>Durante, K. M., & Rae Arsena, A. (in press). Playing the field: The effect of fertility on women’s desire for variety. <span style="font-style: italic;">Journal of Consumer Research</span>. <a href="http://dx.doi.org/10.1086/679652">Read summary</a></p>
