Summary: The 10 Most Important Rules of the Sales Game 1: Don't talk too much 2: Learn the right questions (what made you decide to reach out? what's next?) 3: Find the root issue 4: solve a real problem 5: know your prospects needs [empathy 6: know your customer [perfect customer] 7: know who you CANT help 8: set expectations 9: ask for referrals 10: deliver what the fuck you said you were going to deliver.