Summary: Jodie Newman, author of Business Creativity - A Practical Guilde explains how creativity impacts our success in business and why you don’t have to be an ideas person to leverage creativity to surpass your competition. For resources mentioned in this interview visit: www.abn.org.au/herbusiness/creative Often we think of creativity with some romance, as artistic. And that alone has some of us label ourselves creative (e.g. I’m an ideas person), and others, not. Jodie describes creativey as a process that takes practice and which anyone can take advantage of. Jodie also outlines how small business owners, especially those that work on their own can generate, harness and implement creative ideas that help them compete effectively. It's time to think differently. Get your copy of Business Creativity at: www.allenandunwin.com
