Summary: The sad fact is, most people who start a new fat loss program are doomed to fail. The good news is, it's easy to make sure you're one of the few who succeeds. And the key is knowing how to set effective fat loss goals. They serve as your roadmap to make sure you're always moving in the right direction. They keep you honest. They motivate you. And they allow you to measure your progress. Without them, you're doomed to flounder around on an endless roller coaster of unpredictable results. In this episode of the podcast we discuss the best way to determine and stick to your fat loss goals, including: How to take advantage of urgency and consequences The importance of specificity How performance goals predict how good you'll look naked What to look for when choosing someone to measure your body fat percentage Why 55 seconds is the magic fat loss number And much more... Enjoy! Coach Ryan