256 iTunes Now Prefers 1200×1200 (UPDATE 1400×1400 Now) Podcast Artwork – Is Weekly Better Than Every Other Week? – Facebook Posting Advice – And So Much More!




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Summary: UPDATE: A few weeks after this episode was posted, iTunes made an additional update an they now require 1400x14000 artwork. MAJOR UPDATE: Just a few short weeks after this episode was posted, iTunes made ANOTHER quiet change to their specs page and are not suggesting that they "prefer" 1400x1400 artwork. For full details, have a listen to episode 261 of Podcast Answer Man which will be posted on May 17th, 2012. iTunes Changes Podcasting Specs To Request 1200x1200 Podcast Artwork If you look at the updated iTunes Podcast Specs, you will notice that they now "PREFER" square .jpg images that are at least 1200 x 1200 pixels. They also have stated that in order for a podcast to be eligible for an iTunes Store feature, the accompanying image must be at least 1200 x 1200 pixels. Please note that if you still have artwork that is 300x300 or 600x600, you will not be in any danger of being removed from the iTunes podcast directory. In fact, you can still submit new podcast feeds with the smaller podcast artwork images. The update simply communicates that they "prefer" that you update your artwork to 1200x1200 resolution and only those who do use this new resolution will be eligible to be featured in the iTunes store as a "featured podcast." Facebook Content Published via 3rd Party Services Gets 67% less engagement on Facebook. This week, Erik Fisher brings us news from another great Hubspot article related to Facebook Fan Pages. In the article, Hubspot said that after switching to the new brand page design the minute it became available, the HubSpot social media team instantly noticed how their likes, shares, and comments -- in other words, our overall engagement -- had tanked. In this episode, Erik and I go through the points of the article and we discuss how you can be sure to get the most engagement with your Facebook page. PocketCasts Doesn't Show My Podcast Right Away! There is no doubt that Pocket Casts is my all-time favorite application for managing podcast subscriptions. Jared called in to say that he noticed that when he posts a new show, it seems like any other applications can immediately download the new episode, but there are times when it will take hours, or even a day or more, for the new episode to show up in Pocket Casts. He wanted to know if this was normal and if there was anything he could do about it. How do I add a 2nd show to my Libsyn Account? Stephanie had been using a Libsyn hosting account since 2010 for a single podcast. She now wants to add a second show and wanted to know if she needed to add a new, second, account for the show or if there is a way to add additional shows under the account that she's already spending $20/mo on. Weekly or Every Other Week. Which is Better? Austin called in to ask for my opinion about which format would allow for more engagement with the podcast audience, a weekly show or a show produced every other week. In the episode, I provide my opinion on this. However, I want to just state again, that simply publishing an episode and making it available online, alone, no matter how often you produce it, will not lead to audience engagement. You'll need to invest in relationships to see real engagement from your community. Portable Studio For High Quality Sound Ray called in to say that he has a motor home and is on the road a lot. He asked me what I would recommend, as far as equipment is concerned, for producing a show that has very high quality audio from the road. In the episode, I close my eyes and list all the gear that I would have available to me if I had a motor home to lug it around in. Random Plug of The Week This week's random plug of the week goes out to the Dr. David Geier Show from Dr. David Geier. If you check out his show and like it, please be sure to let him know you heard about it from The Podcast Answer Man! Podcamp Nashville April 14th