261 Michael Hyatt Talks About Building A Platform – How Many Downloads Is A Good Number? – And More…
Summary: Michael Hyatt Talks About Building A Platform In this week's episode, I am super excited about talking with Michael Hyatt. Michael is the Chairman of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S. He has over 200,000 subscribers to his personal blog that is focused leadership, productivity, publishing, social media, and the valuable resources that he discovers. In this episode, I talked with Michael about his new book titled Platform: Get Noticed in a Noisy World. In the book, he shares his story about how he built the platform that he has today in the online world. What I learned in this episode is that for the first four years that Michael published his personal blog, he never had over 1,000 subscribers to his blog. Michael shares a little insight into how he went about getting noticed in his niche market. I highly encourage you to pick up the PHYSICAL COPY of Michael's book between Monday, May 21st and Friday, May 24th from one of the retailers listed at http://MichaelHyatt.com/platform. If you do, and you forward your paid receipt to gifts@MichaelHyatt.com, you'll receive all the digital versions of the book as well as over $300 worth of other bonuses. Michael and I also spoke briefly about his This Is Your Life podcast that he launched back in February of this year. After episode 008, this podcast became one of the top 5 podcasts that I have every subscribed to with my favorite episode being episode 10 titled HOW TO SHAVE 10 HOURS OFF YOUR WORK WEEK. I highly recommend that you subscribe to Michael's podcast in iTunes today. Random Plug of The Week This week's random plug of the week goes out to the The MasonWorld Late-Night Internet Marketing Podcast by Mark Mason. If you check out his show and like it, please be sure to let him know you heard about the show from The Podcast Answer Man! iTunes Changed Their Mind! iTunes changed their mind. They now want 1400x1400 artwork! Back on April 5th, I published episode 256 of Podcast Answer Man where I reported that iTunes updated it's specs to suggest 1200x1200 artwork. Without any rhyme or reason, they now have updated their specs, again, to state that they now prefer 1400x1400 artwork! Podcast Artwork for $175 Most podcasters do not invest enough into the artwork for their podcast. The truth is that your podcast artwork is often what sets the 1st impression for your podcast. This is especially true when it comes to those who find your show in a podcast directory. I've been working with Jenny Hamson for several years and she does all my podcast artwork. I've also personally contracted her to do the artwork for all of my coaching and consulting clients. In all the years that I have worked with Jenny, she's never failed to provide artwork that not only meets expectations but delivers far more than could have been anticipated. If you are looking for artwork, please contact Jenny Hamson today and tell her that Cliff sent you! Two Quick Questions In this episode, I answer two questions from Tommy Kendrick of the Actor's Talk Podcast. The first question that Tommy asked was "How many downloads is a good number for a podcast." He also asked about whether or not he should break down this podcast into a shorter version and a longer version for his podcast. I provide my thoughts on both of these questions in the episode. iTunes Ratings & Reviews I started Podcast Answer Man in December of 2006. Would you believe that until April 2012, I never spent much energy to ask anyone to provide a rating and/or review for this show in iTunes? If you have ever read my blog post about how iTunes podcast ratings work, then you know just how valuable leaving a 5 star rating and/or a written review can be to a content producer. If you find that the Podcast Answer Man podcast has been valuable to you,
